Opportunities For CEA to Profit From Challenges in the Global Fresh Strawberry Market [REPORT]
In many regions, strawberries are considered to be a seasonal fruit, with peak production occurring during the Spring and early Summer months. Technological advancements in strawberry cultivation, such as hydroponics and vertical farming are enhancing productivity and year-round availability. This year-round supply of quality strawberries further encourages demand from consumers looking for a good tasting strawberry that they can purchase fresh.
As well as the organically grown strawberry demand, some consumers are prepared to pay premium prices for high-quality, tasty strawberries produced early and late in the growing season. The demand for locally grown and organic products presents an opportunity for growers to extend the growing season, acquire a bigger market share, and receive premium prices for strawberries grown locally, year round in CEA facilities.
In our report, we review supply and demand in the global fresh strawberry industry, and identify opportunities for controlled environment agriculture facilities to capture a greater share of the market, as well as receive a premium price for producing high-quality, locally grown strawberries.
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